Past Projects.

HrajFotbal is my own project: a community of football players that I built and for which I host weekly pick-up games in Prague. I recruited the first players through Facebook, Instagram, and other social platforms, and built the marketing strategy for the project, including what stories and posts to publish. I also took part in creating the content itself, using a drone and cameras to film game highlights that we advertised on social media.

I handle the logistics behind the games, including pitch bookings, scouting new venues, and staying in touch with existing players. We developed a website for the community, where I gave feedback and input on the features it needed to run smoothly. I also track the project's financials and maintain our player database, including game history, player counts, and who attended each game.

I have also reached out to contacts overseas to start the project in their own cities and countries. I onboarded them, helped with research, and supported the setup of their first games.

Today, the community has over 500 members in its WhatsApp group, runs games for different language speakers in Prague, and operates in two other countries.

I was involved in the project for over six months and, it moved through several distinct phases. In the launch phase, I built the marketing strategy, planned where fantasy placements would appear across live broadcasts, and designed the scoring and reward structure for the fantasy league itself.

Once it launched successfully, the focus shifted to content built around the fantasy experience, bringing the community into it, tracking what was working, and finding ways to keep as many players as possible coming back for their drafts each event. Alongside this, I managed reward fulfillment for players, including merchandise, free event tickets, and personalized videos from the fighters.

The season closed in December at the year's final event, where the top player won backstage access. I managed the film crew covering that experience and turned it into content.

OKTAGON Fantasy is still running today, with over 4,000 Discord members and more than 10,000 fantasy players.

I've been working on this project part-time for over 4 months, starting with outreach, reaching out to content creators and football clubs across the Czech Republic to gauge their interest in having content featured on Ballcasterz. That meant running meetings to walk them through how the platform works and what being involved would look like.

I also managed Ballcasterz's social media account, building the marketing strategy behind it, and handling sponsor outreach for the TV channel, finding sponsors to fill its commercial break ad slots.

I was in charge of content creation and marketing for Thai Station. I visited the restaurant weekly to shoot video content with the staff and customers, which helped grow the restaurant's online presence.

I also built partnerships with influencers and food bloggers to increase the restaurant's visibility. On the operations side, I tracked the business's financials, collecting daily receipts and organizing them into a spreadsheet.

I was in charge of the podcast's X and Instagram accounts. On X, I prompted football debates and engaged fans in discussions; on Instagram, I ran polls and handled giveaway fulfillment. I also created content strategies for the podcast's live broadcasts.

I attended the podcast's biggest live event in Prague, where I shot fan content by interviewing attendees and captured behind-the-scenes footage of the event.

I set up the community Discord server for the project, creating the channels and optimizing the structure around it. I also set up the Kick account where the livestream took place, preparing the banners and titles so it was ready to go live.

Once the event was underway, I took part in the weekly project discussions and contributed marketing strategies to promote both the Discord server and the livestream. As part of that, I coordinated banners for the website, delegating the tasks, and created Instagram story posts.

During the livestream, I moderated the chat and kept the broadcast running smoothly. No one on the team had run a stream on Kick before, so this was new ground for everyone.